In 1970, Toffler Predicted the Rise of Future Shock–the Exact Opposite Happened

https://www.honest-broker.com/p/in-1970-alvin-toffler-predicted-the

And it's much, much worse

Back in 1970, Alvin Toffler predicted the future. It was a disturbing forecast, and everybody paid attention.

People saw his book Future Shock everywhere. I was just a freshman in high school, but even I bought a copy (the purple version). And clearly I wasn’t alone—Clark Drugstore in my hometown had them piled high in the front of the store.

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  "content": "<div><article><div><h3>And it's much, much worse</h3></div><div><div><div><figure><a target=\"_blank\" href=\"https://substackcdn.com/image/fetch/$s_!2W8u!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg\"><div><picture><source type=\"image/webp\" srcset=\"https://substackcdn.com/image/fetch/$s_!2W8u!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2W8u!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2W8u!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2W8u!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg 1456w\" sizes=\"100vw\"></source><img src=\"https://substackcdn.com/image/fetch/$s_!2W8u!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg\" srcset=\"https://substackcdn.com/image/fetch/$s_!2W8u!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2W8u!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2W8u!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2W8u!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17254ac2-9cc2-48da-b4e2-44ed7686e96c_900x976.jpeg 1456w\" /></picture></div></a></figure></div><p>Back in 1970, Alvin Toffler predicted the future. It was a disturbing forecast, and everybody paid attention.</p><p><span>People saw his book </span><em>Future Shock</em><span> everywhere. I was just a freshman in high school, but even I bought a copy (the purple version). And clearly I wasn’t alone—Clark Drugstore in my hometown had them piled high in the front of the store. </span></p></div><div><h2>Keep reading with a 7-day free trial</h2><p>Subscribe to <span>The Honest Broker</span> to keep reading this post and get 7 days of free access to the full post archives.</p></div></div></article></div>",
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