Show HN: I'm building an affiliation platform based on blockchain

{
  "by": "Junqueror",
  "descendants": 2,
  "id": 40245734,
  "kids": [
    40245836,
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  "score": 2,
  "text": "Hey HN! My name is Junqueror, and want share with you a project I&#x27;ve been working on the last months.<p>I am a software developer, I build my own apps, but I have always had problems in the marketing side.<p>Some time ago I struggled with affiliation marketing.<p>I thought that blockchain characteristics (transparency, security, reliability, payments) can really help to improve the weaknesses of current affiliation and referral systems:\n - program restrictions and conditions\n - unreliable tracking and attribution\n - hidden actions\n - commission rates\n - bad incentives\n - payment delays\n - platform commissions\n - contractual terms\n - fraudulent activities<p>So I&#x27;m building BreadCrumbs, a decentralized platform dedicated to the promotion of products wand services with crypto rewards and using blockchain as a tracking system<p>Not only improves deficiencies of affiliate and referral marketing, but also opens it yo anyone in the crypto space.<p>I would like to hear feedback and know what do you think about it.<p>- Do you think that blockchain and crypto can add value and improve traditional systems?\n- Is it interesting for crypto business and crypto users?\n- Does the &quot;Share To Earn&quot; make sense? Well, it already existed, but improved and moved to crypto",
  "time": 1714728170,
  "title": "Show HN: I'm building an affiliation platform based on blockchain",
  "type": "story",
  "url": "https://bread-crumbs.tech"
}

{
  "author": "Junqueror",
  "date": null,
  "description": "Decentralized marketing with blockchain-based affiliate marketing. Empower your community to promote your brand and earn rewards.",
  "image": "https://www.bread-crumbs.tech/og",
  "logo": null,
  "publisher": "BreadCrumbs",
  "title": "BreadCrumbs | Affiliation & referral marketing platform based on blockchain and crypto",
  "url": "https://bread-crumbs.tech"
}

{
  "url": "https://bread-crumbs.tech/",
  "title": "BreadCrumbs | Affiliation & referral marketing platform based on blockchain and crypto",
  "description": "AllowyourcommunitytobecomethebestmarketingteamDecentralize marketing efforts with on-chain affiliate marketingEmpower your community to promote your products and earn crypto rewardsShare to earn your first...",
  "links": [
    "https://bread-crumbs.tech/"
  ],
  "image": "https://www.bread-crumbs.tech/og",
  "content": "<div><section><div><div><p><span>Allow</span><span>your</span><span>community</span><span>to</span><span>become</span></p><p><span>the</span><span>best</span><span>marketing</span><span>team</span></p></div><p><span>Decentralize marketing efforts with on-chain affiliate marketing<br /></span><span>Empower your community to promote your products and earn crypto rewards</span></p></div><div><div><p><span>Share to earn your first reward</span></p></div><div><p><span>Claim your generated rewards:</span></p></div></div></section><section><div><div><p><span>the destination</span></p><p><span><span>reach your </span><strong>target audience</strong></span></p><div><div><p><span>Accelerate brand growth. From awareness to sales</span></p></div><div><p><span>Reward for value received. Pay based on performance</span></p></div><div><p><span>Analyze metrics to improve your strategy and ROI</span></p></div><div><p><span>Leverage your token in project marketing</span></p></div></div></div><p><img alt=\"the destination\" srcset=\"https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fcreate-path.png&amp;w=384&amp;q=100 1x, https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fcreate-path.png&amp;w=640&amp;q=100 2x\" src=\"https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fcreate-path.png&amp;w=640&amp;q=100\" /></p></div><div><div><p><span>the steps</span></p><p><span><span>through community </span><strong>word-of-mouth</strong></span></p><div><div><p><span>Create your unlimited referral and affiliate campaigns</span></p></div><div><p><span>Unlimited participants can join, share and promote</span></p></div><div><p><span>Compensate them with on-chain assets as reward</span></p></div></div></div><p><img alt=\"the steps\" srcset=\"https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fshare.png&amp;w=384&amp;q=100 1x, https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fshare.png&amp;w=640&amp;q=100 2x\" src=\"https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fshare.png&amp;w=640&amp;q=100\" /><img alt=\"the steps\" srcset=\"https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fcrumb-picked-toast.png&amp;w=384&amp;q=100 1x, https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fcrumb-picked-toast.png&amp;w=640&amp;q=100 2x\" src=\"https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fcrumb-picked-toast.png&amp;w=640&amp;q=100\" /></p></div><div><div><p><span>the path</span></p><p><span><span>using </span><strong>crypto</strong><span> for rewards,</span></span><span><strong>blockchain</strong><span> for tracking</span></span></p><div><div><p><span>Transparent, secure and immutable tracking</span></p></div><div><p><span>Smart contract agreement with auto payments with every participant</span></p></div><div><p><span>Fund marketing campaigns and reward in crypto</span></p></div></div></div><p><img alt=\"the path\" srcset=\"https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fsmart-contract.png&amp;w=640&amp;q=100 1x, https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fsmart-contract.png&amp;w=828&amp;q=100 2x\" src=\"https://bread-crumbs.tech/_next/image?url=%2Fstatic%2Fimages%2Fhome%2Fwhat-is%2Fsmart-contract.png&amp;w=828&amp;q=100\" /></p></div></section><div><div><h2>Craft Your Perfect Campaign</h2><p>Let's tailor a marketing campaign that fits your project like a glove. Design now, launch when you're ready!</p></div><div><p>What's the primary aim of your marketing campaign? Let's set a clear target.</p></div></div><section><div><p><span>BreadCrumbs for </span><span>advertisers</span></p><p><span>You are a brand or project owner who wants to increase users, clients, community or sales</span></p></div><div><p><span>BreadCrumbs for </span><span>affiliates</span></p><p><span>You want to earn rewards by promoting your favorite brands and projects</span></p></div><div><p><span>BreadCrumbs for </span><span>stakeholders</span></p><p><span>You trust the BreadCrumbs project and want to invest in it or help to build it up</span></p></div></section><div><div><div><p>Build an affiliation strategy where you use your own project token to fund your campaigns and reward users. You can also create sharing airdrops and Initial Share Offerings</p></div><div><p>Start from scratch, pay only for results! Set up your campaign by getting your CLTV and then set your CAC to have a clear ROI.</p></div><div><p>Transform your users into powerful marketing allies. Any user can become a referrer. Any publisher, influencer or YouTuber can become an affiliate. Empower your community</p></div><div><p>Affiliate and referral campaign creation in a couple of clicks. Just log in with your wallet and let the magic happen.</p></div></div><div><div><p>Easily generate income by sharing your favorite brands and projects. Crypto enables you to receive payments instantly without any restrictions</p></div><div><p>Forget about waiting for your rewards. Get them instantly with automated affiliate and referral systems powered by blockchain</p></div><div><p>Do not miss any reward with a highly reliable system. Blockchains are designed to be always available and secure</p></div><div><p>Blockchain networks have lower commissions than traditional payment systems, less operational costs, and more rewards for you</p></div></div><div><div><p>S2S Postback tracking, IP and User-Agent filtering and Captcha protection. No more bot traffic</p></div><div><p>Built on blockchain. 100% service availability and reliability.</p></div><div><p>Transparent and real-time user traffic tracking, no hidden fees or commissions</p></div><div><p>No intermediaries. Trully open to everyone. Smart contracts guarantee the fairness of the system</p></div></div></div><section><div><p><span>Advertisers</span></p><div><div><p><span>Creates a campaign for a website</span></p></div><div><p><span>Defines the objective and the reward</span></p></div></div></div><div><p><span>Referrals &amp; affiliates</span></p><div><div><p><span>Picks a campaign and creates a unique link to the website</span></p></div><div><p><span>Shares the link on their social media, blog, website, etc.</span></p></div></div></div><div><p><span>Users</span></p><div><div><p><span>Clicks on a link, go to destination website and complete the objective</span></p></div><div><p><span>A transacticon is triggered to pay the reward from advertiser to affiliate</span></p></div></div></div></section><div><div><div><h2>Join Our BreadCrumbs Community</h2><p><span>Connect with like-minded individuals and stay updated on the future of decentralized marketing</span></p></div><div><div><ul><li><span><span>Exclusive updates on BreadCrumbs development</span></span></li><li><span><span>Direct interaction with our team and community</span></span></li><li><span><span>Early access to new features and campaigns</span></span></li><li><span><span>Networking opportunities with advertisers and affiliates</span></span></li><li><span><span>Community-driven discussions on decentralized marketing</span></span></li></ul></div><a target=\"_blank\" title=\"Join BreadCrumbs Community\" href=\"https://discord.gg/JBB8taucMf\"><svg></svg>Join BreadCrumbs Community</a></div></div><div><div><h2>Stay Updated with BreadCrumbs</h2><p><span>Subscribe to our newsletter for the latest updates on decentralized marketing</span></p></div><div><ul><li><span><span>Receive exclusive updates on BreadCrumbs development</span></span></li><li><span><span>Get early access to new features and campaigns</span></span></li><li><span><span>Stay informed about upcoming events and webinars</span></span></li><li><span><span>Receive tips and best practices for decentralized marketing</span></span></li><li><span><span>Be the first to know about special offers and promotions</span></span></li></ul></div></div></div><section><div><div><p><span>70</span><span>% fee</span></p><div><ul><li><span><span>Reduce costs, increase ROI</span></span></li><li><span><span>5-10% conversion fee. Up to 5 times cheaper than traditionalaffiliate platforms, which set their fees at around 25-30%</span></span></li></ul></div></div><div><p><span>0</span><span>% events</span></p><div><ul><li><span><span>Increase your sharing profits!</span></span></li><li><span><span>All user events and actions are logged in the network and cannot be changed. As a publisher, you receive reward for all achieved goals</span></span></li></ul></div></div></div><div><p><span><span>The use of the </span><strong>BREAD token</strong><span>, or other tokens, allow to transact over blockchain. This allows to achieve simplification of </span><strong>payments</strong><span> and allows affiliates/referrals to receive </span><strong>payments</strong><span> in </span><strong>real time</strong><span>.</span></span><span><span>When a user performs the objective defined in the campaign (path), a breadcrumb is generated. This is a new record in the blockchain that triggers the corresponding payment at the </span><strong>same instant</strong><span>.</span></span></p></div></section><div><p></p><h2>Frequently Asked Questions</h2><a target=\"_blank\" title=\"Ask us on Discord\" href=\"https://discord.gg/JBB8taucMf\"><svg></svg>Ask us on Discord</a><p></p><div><div><h2></h2><section><p>Absolutely! BreadCrumbs is versatile and can be used to promote a wide range of products and services across various industries. Whether you're a small web3 startup or a large enterprise, there are no restrictions to become an affiliate.</p></section></div><hr /><hr /><hr /><hr /><hr /><hr /><hr /><hr /><hr /><hr /><hr /><hr /><hr /></div></div></div>",
  "author": "Junqueror",
  "favicon": "https://bread-crumbs.tech/favicon.ico",
  "source": "bread-crumbs.tech",
  "published": "",
  "ttr": 136,
  "type": ""
}